- All Issues
- Vol. 7 No. 2 Dec. 2023
- Vol. 7 No. 1 June 2023
- Vol. 6 No. 2 Dec. 2022
- Vol. 6 No. 1 June 2022
- Vol. 5 No. 2 Dec. 2021
- vol. 5 No. 1 June 2021
- vol. 4 No. 2 Dec. 2020
- Vol. 4 No. 1 Jun 2020
- Vol. 3 No. 2 Dec. 2019
- Vol. 3 No. 1 Jun 2019
- Vol. 2 No. 2 Dec. 2018
- Vol. 2 No. 1 Jun 2018
- Vol. 1 No. 1 Dec. 2017
Vol. 7 No. 2 Dec. 2023
- Identity Construction in Website News Discourse: A Corpus-assisted Comparative Study of Top 10 American and Chinese Banking Corporations
Author：Yong Qin
Abstract: The post-COVID-19 period has witnessed the fierce trade war between America and China as the two supreme world powers in the global economic meltdown. Under these circumstances, it is essential that banking corporations due to their significant role in economic transformation and resuscitation should construct a strategic identity in the global market. In light of this, this research aims to find out what key attributes of corporate identity are projected for American banking corporations (hereinafter referred to ABCs) and for Chinese banking corporations (hereinafter referred to CBCs) in website news discourse and to highlight their similarities and differences so as to offer insight into future development. To achieve this, this research adopted monologic perspectives and two corpora were built; following MIP, a detailed systematic cognitive metaphor analysis was carried out by application of Wmatrix to examine how ...
Vol. 7 No. 2 Dec. 2023 Time：2024-02-01 View Citation
- Notes on Contributors
Author：
Abstract: Vol. 7, No. 2, Notes on Contributors
Vol. 7 No. 2 Dec. 2023 Time：2024-02-01 View Citation
Thank you for visiting our website. Designed by Tang Tianle